Up the Creek with a Paddle, but No Canoe: What Academia & Engineering Miss When Developing a Medical Device

Developing a medical device is a complicated journey, and exciting new  technologies usually lie at the heart of it. Investigating and  developing these technologies can be exciting, illuminating, and a  little scary. But nothing is scarier than going through years of this  development only to find that your new technology is not going to fly,  not in this market, and not with these users. Why? In this session we  will look at the typical development process used by most startups  coming out of academia or think-tanks in large institutions, examine why  so many of them fail, and discover the one key to change it all.